New Addition to the Portfolio: Rocks 'N' Grapes Tsipouro
We are excited to announce the arrival of one of Greece's most compelling new spirits the Diamond portfolio: Rocks 'N' Grapes Tsipouro.
Tsipouro is Greece's fastest-growing spirit category, and Rocks 'N' Grapes is positioned to be its breakout brand. This isn't a niche ethnic import — it's a world-class spirit with the credentials, celebrity backing, and consumer story to drive real excitement in the U.S.
Crafted from premium Greek grape varieties and uniquely filtered through authentic Greek marble, Rocks 'N' Grapes delivers exceptional purity, full-bodied richness, and remarkable versatility. It's a spirit to build cocktail menus around, recommend as a digestif, or pour neat. Its versatility is one of its greatest advantages.
The brand was born from the creative team behind "The Bar In Front Of The Bar" in Athens — ranked No. 47 on the prestigious World's 50 Best Bars list in 2025. Voted on by over 650 bartenders, drinks writers, and cocktail specialists worldwide, this ranking is one of the most respected accolades in the global drinks industry. That pedigree gives your reps an instant conversation-opener with top-tier on-premise accounts and cocktail-forward retailers.
Rocks 'N' Grapes also carries the endorsement of Konstantinos Argyros, one of Greece's biggest pop stars, with five Platinum albums — including Double and Quadruple Platinum releases — and over 1 million monthly Spotify listeners. His involvement creates built-in consumer pull, particularly within the large and passionate Greek diaspora community, and provides strong social media momentum to support your sales efforts. He is an active partner behind the brand and is utilizing his upcoming USA Tour to assist in the launch of the Tsipouro.
PORTFOLIO HIGHLIGHTS:
• Created by the team behind a World's 50 Best Bar
• PDO-protected Greek spirit with a growing international profile
• Marble filtration — a unique production story that sells itself
• Celebrity-backed with strong social media presence
• Versatile: aperitif, digestif, and cocktail-ready
• Clean, premium packaging suited for both on- and off-premise